MAXICASTER is pleased to announce the deployment of its onboard video and entertainment solution on the new Marella Voyager vessel as well as the update of the solution on board Marella’s Explorer 1 and Explorer 2 vessels. This further extends the partnership between companies which started back in 2018.
The installations are utilising the latest release of the MAXICASTER MOVE solution deploying Live and Playout channels across the three vessels. The Playout channel module is a particularly key capability providing Marella the ability to create, manage and schedule curated channels incorporating live TV, VoD files and even onboard camera feeds. Marella is utilizing this feature to great effect creating customised channels for various purposes such as safety video, destination videos, genre-based movie channels and the broadcasting of various relevant information to passengers.
Given the popularity of live sports, Marella want to take this to the next level, creating dedicated channels where the start time of a key game is scheduled to automatically switch from related video clips or even promotional content to the live stream as soon as the game starts. Once completed, the channel would continue with the scheduled content. Each channel can be included in the Electronic Program Guide (EPG) with Marella able to edit the description so that the playout channel is displayed in the same way as live channels.
This dynamic approach to content delivery contributes to passengers’ overall satisfaction and enjoyment during their journey.
Andrew Brown, COO at MAXICASTER “We are extremely happy to further strengthen our partnership with Marella. It has been fantastic working with Daniel and the whole Marella team. They are clearly focused on enhancing the passenger experience across all aspects of the operation and constantly push the boundaries of service excellent… something which is also very close to our heart.”
Daniel Hanratty, Head of Technology at Marella Cruises commented “MAXICASTER have been a valuable partner for a number of years, with their expertise and quality of product providing the basis of our onboard experience. We look forward to continuing working together to enhance our guest offering.
About MAXICASTER MAXICASTER is a premium video and passenger technology provider specifically honed to the requirements of the maritime sector. Head-officed in Helsinki, Finland, the company has been enabling premium video experiences since 2014 delivering services across ferry, expedition, and cruise operators worldwide.
About Marella Cruises Marella Cruises are a well established UK cruise line, sailing to over 120 destinations around the world, with a fleet of 5 ships. Being a part of TUI allows Marella to combine cruising expertise with all the experience of the world’s number one tourism group.
